Following his career as Director of Communications for a number of large groups across Europe and the US, Yves recently came back to France to help in the creation and relaunch of several companies and also to create an international communications agency based on an innovative and creative business model.
Having French and British dual citizenship, he has worked for multinationals such as Total, CEA, Groupe Banques Populaires, Lafarge, Bouygues and Brandt..). From 2003 to 2017, he was based in the UK and the USA, as Director of Communications then Senior Vice President, Communications and International Affairs at Walgreens Boots Alliance.
His specialty sectors are healthcare, energy, car manufacturing, banking and finance as well as construction and property. His main fields of expertise are crisis communications, PR, financial communications, leadership communications, advertising and reputation campaigns.
Yves is also Professor of Economics at the Institut Européen des Affaires (IEA) and a Non-Executive Director of other companies.
Julien Cotel is one of the most talented of his generation in digital communications. Chief Digital Officer of YRSA Communications, he is also one of the founding shareholders.
Having gained significant experience with advertisers and in-house communications, Julien has worked for several digital agencies where he quickly became an expert in computer language, inbound marketing, as well as KPIs.
His team is constantly on the lookout for technological and technical developments. With 15 years experience in the design and implementation of multimedia solutions (websites, SEO, CRM), their areas of expertise include digital strategy, SEO, coding and new technologies.
Passionate about his field, Julien also teaches at the Paris School of Journalism, the French School of Journalism and the European Institute of Business (IEA).
A British citizen, Giorgia Rowe is a gifted talent and promising international consultant.
After leaving school in Toulouse, Giorgia went on to the University of Exeter in the UK where she graduated with a Bachelor of Science in Economics and International Relations.
Following her first professional experience in a European B2B communications agency, she became part of the YRSA Communications founding team as a Partner, Project Manager and International Consultant. She was instrumental in the initial operational stages to create our Agency and she currently working on international campaigns.
Her infectious enthusiasm, energy, can-do attitude and tenacity are amongst her many finest qualities. We’re proud to have her on board.
Agnès Gilbert is a top class specialist in PR and crisis management.
Her expertise comes from years of in-house financial communications experience at companies such as Arkema, Rhône-Poulenc, EADS, as well as an impressive career as an independent consultant.
Many leading brands and listed companies across different industries maintain a long-standing relationship with Agnès, in order to develop their reputations as well as their media relations.
Agnès is a fantastic asset for YRSA Communications.
Based in the UK, Carol Miller is a talented generalist in communications and media relations.
Following much experience as a national, regional and local press reporter, Carol was also the Editor in Chief of the Waitrose magazine for 12 years.
She and her tailor-made action plans are unmatched in finding the right angles or hooks and relevant insights to promote brand image and reputation, increase awareness and engagement.
With an extraordinary ability to listen and analyse, Carol’s energy and sense of commitment allow her to achieve remarkable and consistent results.
Her professional approach beautifully embodies Richard Branson's quote that "a good article has infinitely more impact than a page of advertising."
Caroline is a skilled Design Director with an early vocation for graphic design.
After brilliant studies in design and visual communications, she immediately created her own structure and rapidly built up an impressive client portfolio that features many large companies and start-ups.
Adaptable, creative and proactive, she has an exceptional gift for giving value, meaning, style, movement and relevance to images and digital or traditional visual work.
Her profession, which she practices with passion, encourages her to innovate and constantly reinvent herself, in order to design tailor-made solutions that make an amazing and effective contribution.
We are really proud to have her with us.
Chloe is another example that value has nothing to do with age!
Following higher studies in Communications in both France and the USA, she began her career in press relations and tourism. At the beginning of 2017, she parachuted herself online and developed a sharp know-how as a Community Manager.
Chloe then started working independently and has since collaborated with recognized brands including Mercure, Ibis and Editions BPI.
A bilingual and talented Community Manager, she has an excellent skillset of web marketing, e-advertising, e-reputation, social media and community media strategy.
Professional, rigorous and methodical, Chloe is driven by a strong focus on results and her proven efficiency and motivation are matched only by her elegant discretion.
Esther has developed her communications skills in both Britain and France.
She previously worked as Communications Manager in the healthcare (Alliance Healthcare France) and automotive (Plastic Omnium) sectors.
She excels in content generation, digital communications, graphic guidelines and visual identities, internal communications, publications and events.
Esther also has an original and rare savoir-faire in audio-visual, being a reputed bilingual voice-over professional. In this capacity, she worked on successful and famous campaigns for Eurosport, Renault, BNP Paribas and Microsoft.
She is an excellent copywriter. Music, singing (performance and composition) and charity work are among her main areas of interest.
An independent consultant and senior advisor in Corporate Communications, Hélène Boulanger has been a specialist in content creation and media relations for more than 17 years.
Gaining her experience in large International and French communications agencies, she has worked for companies of all sizes, both on the B2C and B2B markets. Hélène excels in crafting content that responds perfectly to issues of image, brand reputation and market share. She specializes in advising and supporting brands from the creating of their positioning and strategic messages to strengthening brand awareness among the media and stakeholders.
After many years of creating, organizing and perfecting media training sessions, Helen leads specialized workshops that allow clients to acquire and master the techniques needed when dealing with all forms of media.
Based in the Paris region and bilingual French-English, Hélène holds a Masters in Communications as well as a Bachelor in History and Geography. Literature and sport (swimming, rugby and cycling) are also passions of Hélène’s.
After successfully leading family businesses in the automotive sector, he is actively involved in the development of businesses specialised in technically advanced boat manufacturing, in order to support environmentally friendly economic growth of African countries (Algeria, Madagascar, Senegal, Congo Kinshasa, Congo Brazaville, Mauritania), in the fields of transport, tourism and fishing.
Associate and Executive of CSF Développement and Bernier Barting Concept since 2012, he is also an advisor of Groupe Bernier and General Secretary of Think Tank Afrique and Partage.
He will dedicate his remaining spare time and unstoppable energy to the promoting and showcasing YRSA Communications.
Laurence is a nationally and internationally renowned Strategic Marketing Consultant.
Having been involved in the design, launch and development of hundreds of brands, she is today considered by the profession as an authority as well as a reference expert.
Formerly Managing Director of an International Branding Business, she has over 12 years of experience in brand strategy, naming and branding. A shareholder of YRSA Communications, Laurence holds a high-ranked degree (DESS) in Marketing.
For our Agency, she is by far a competitive advantage!
Laurence Genevet is an emblematic figure in communications and media on the Côte d'Azur and in Monaco.
After holding various international promotions positions at Coca-Cola and Unilever, she then moved into the world of press and communications.
Successively a Member of the Management Committees of Midi-Libre, La Dépêche du Midi and Nice-Matin, she also oversaw sales and development. Laurence then headed up the financial marketing, communications and the company’s Foundation at Crédit Agricole Provence Côte d'Azur.
Currently CEO at EPI Communication, a magazine publisher and communications agency in Monaco, she has managed and developed this company for several years. A graduate of INSEAD, she has much expertise in the Luxury Goods, Tourism and Financial Banking sectors.
Dual nationality and a dual career path, Nicolas holds a well-researched look on media and a keen expertise in the digital world.
Nicolas graduated from Neoma and Sciences Po Paris. He’s worked for large corporate agencies (Havas, Burson-Marsteller, Publicis Consultants ...) in the brand development for companies and organisations of all sizes, from promising start-ups to large industrial groups through influence and content creation.
He is involved in training and coaching on strategic and sensitive topics, from auditing procedures to ad hoc support. Active and involved in online communities, Nicolas has collaborated with various digital media outlets (lexpress.fr, Slate, Owni ...) and accompanied spokespersons and leaders in creating written, oral and digital speaking opportunities.
Creative, ingenious and daring, one of his hallmarks is to design new, innovative and efficient approaches for our customers.
A dual French and Italian national, Patrizia works in both France and Italy.
Following language studies at the University of Rome, she developed an expertise in media coverage analysis before joining IFG Langues as Head of Training where she excelled for 12 years working for many multinational corporations (Total, Orange, Banca Intesa).
She then founded her own translation, interpretation and coaching company (Autres Langues Associées).
She is specialised in training top business leaders and their teams thanks to her savoir-faire in the field of publishing and media.
The least we can say is that she is a fantastic addition to the Team.
Valérie Braun-Paruit - Senior Consultant in Public Affairs and Institutional Communication (public policy strategy and opportunities, political and institutional communication strategy consulting), she has an excellent knowledge of territories and the functioning of local authorities as well as a perfect mastery of relations with elected officials. Valérie has extensive expertise and experience in the field of communication for public organisations and local authorities. She was an advisor to Hervé de Charette, successively Minister of Housing and Minister of Foreign Affairs. For more than 15 years, she has held positions of responsibility in the Paris region and in more rural areas as Chief of staff and Director of Communications for elected officials in local authorities (town and city councils, EPCIs and départements). Valérie Braun-Paruit has a degree from the Sorbonne in Media Technology and Language, and a Master's degree in Political and Social Communication and another one in Philosophy.