YRSA Communications

A comprehensive range of added-value services

Our savoir-faire covers the entire communications value chain, from strategic advice to assessing and monitoring performance.

Strategic consultancy
in corporate communications and brand positioning
Brand strategy and architecture:
positioning identity, brand territories, denominations, claims, logos and graphic guidelines, advertising campaigns, etc…
Press relations:
all categories of media – international, national and regional, generalist, economic and trade, multisectoral monitoring.
Digital strategy and communications:
websites, SEO, dedicated digital platforms, social media campaigns, reputation actions, monitoring.
Financial communications:
press releases, results announcements, annual reports, mergers and acquisitions, general meetings, press conferences…
Crisis communications:
audits, coaching of Leaders or Principals, media training, reactive crisis management, support for return to “business as usual”, design and implementation of best practice…

Internal communications:
managerial communications, internal dynamics, internal news agencies, events and internal conventions.
Editorial strategies:
corpus and storytelling, narratives, external and internal publications, presentations, slideshows, speeches, opinion pieces, articles, interviews, blogs, etc…
Performance indicators:
measuring and monitoring the impact of communications operations (external and internal), design of KPI dashboards…
Barometers:
design and management of reputation and image barometers.
Campaigns:
advertising campaigns, PR and reputation campaigns, campaigns on social media and community management, activation of supportive communities within the scope of all stakeholders.
Publishing:
corporate books, leaders’ biographies and printed works, interview books, memoirs, corporate anniversary books…