After a career as Communications Director for many large groups, both in Europe and the United States, Yves returned to France in 2018 to bring his expertise and participate in the creation and relaunch of several companies across different sectors. Yves also wanted to create an international communications agency based on a creative and innovative Business Model that had come to him after working with over 400 agencies around the world during his career: thus, was born YRSA communications.

With dual French and British nationality, Yves held executive positions at multinationals such as Total, CEA, Groupe Banques Populaires, Lafarge, Bouygues and Brandt, etc. From 2003 to 2017, in the United Kingdom and then in the United States, he held the position of Director of Communications and then that of Senior Vice President, Communications and International Affairs at Walgreens Boots Alliance (NASDAQ).

Yves’ preferred sectors are health, energy, automobile, manufacturing, banking and finance, as well as construction and real estate. His main areas of expertise are crisis communication, media relations, financial communication, managerial communication, advertising and awareness and image campaigns.

Yves is also Professor of Economics at the European Business Institute (IEA).

Giorgia Rowe, a British national residing in Paris, is an expert in communications and marketing with significant experience in managing large international accounts.

A graduate in Economics and International Relations from the University of Exeter, she is fluent in both English and French.

As a founding associate of YRSA Communications, she has played a key role in growing the business from the ground up. Her expertise spans a wide range of services, including corporate communications, strategic communications, social media, and crisis management for prestigious clients.

A passionate practitioner of yoga, Mediterranean cuisine, and singing, Giorgia also holds a strong interest in the real estate market.

In digital communications, Julien Cotel is one of the most gifted talents of his generation. Chief Digital Officer at YRSA Communications, he is also one of the founders of the agency.

After different professional experiences in-house, Julien worked for digital agencies where he quickly became an expert in website creation, computer languages, inbound marketing, as well as KPI’s.

With 20 years of experience developing digital tools and solutions (websites, SEO, CRM), his areas of expertise include digital strategy, SEO, coding and new technologies.

Passionate about his field, Julien teaches at the Ecole Supérieure de Journalisme de Paris, at the French School of Journalism and at the European Institute of Business (IEA).

Laurence Andrée is a top notch Strategic Marketing Consultant. Having participated in the design, launch and growth of hundreds of brands, she is considered a reference expert in her field.

Formerly Managing Director of an international branding company, she has more than 13 years of experience in brand strategy, naming and branding, both in France and internationally.

Laurence Genevet is an emblematic figure in communications and media on the Côte d’Azur and in Monaco.

After holding various international promotions positions at Coca-Cola and Unilever, she then moved into the world of press and communications.

Successively a Member of the Management Committees of Midi-Libre, La Dépêche du Midi and Nice-Matin, she also oversaw sales and development. Laurence then headed up the financial marketing, communications and the company’s Foundation at Crédit Agricole Provence Côte d’Azur.

Currently CEO at EPI Communication, a magazine publisher and communications agency in Monaco, she has managed and developed this company for several years. A graduate of INSEAD, she has much expertise in the Luxury Goods, Tourism and Financial Banking sectors.

Dual nationality and a dual career path, Nicolas holds a well-researched look on media and a keen expertise in the digital world.

Nicolas graduated from Neoma and Sciences Po Paris. He’s worked for large corporate agencies (Havas, Burson-Marsteller, Publicis Consultants …) in the brand development for companies and organisations of all sizes, from promising start-ups to large industrial groups through influence and content creation.

He is involved in training and coaching on strategic and sensitive topics, from auditing procedures to ad hoc support. Active and involved in online communities, Nicolas has collaborated with various digital media outlets (lexpress.fr, Slate, Owni …) and accompanied spokespersons and leaders in creating written, oral and digital speaking opportunities.

Creative, ingenious and daring, one of his hallmarks is to design new, innovative and efficient approaches for our customers.

Christinebegan her career as a journalist in the financial press. She was specialised inJapan economy in L’Agefi newspaper and won a journalist prize from the ForeignAffaires Ministry of Japan.

Shehosted the weekly show "Take out your wallets" on BFM radio, the"iFinance" show and live stock market discussions on i> TV.

Christinethen specialized in healthcare and became responsible for the heading"Laboratory Screen" for "Pharmaceuticals" in 2005 (monthly interviewsof the bosses of large health companies).

Shealso worked with the newspapers belonging to the Quotidien du Médecin group.After being a radio columnist in the weekly show "Check Up Health" onBFM Business for more than 2 years, she became the presenter of "3 minutesfor health" on Radio Classique in early 2014 and since 2021 Santé+ on TVTelesud. Christine also works for major daily newspapers, including Le Mondeand L’Opinion.

Based in London, with a foothold in Asia, Fiona Vogel is one of our senior PR and Strategy consultants, working on many of our large international projects. Her areas of expertise are real estate, finance and luxury lifestyle.

Fiona spent time at Savills in London, where she worked on London’s most prestigious developments and other impressive global projects, organizing press events across the world. In 2011, Fiona launched her own agency working from both Singapore and London for a diverse range of clients such as American Express, Cushman & Wakefield, Knight Frank, Stanhope’s Television Centre, and many others.

Fiona joined YRSA Communications in 2020 and has a Law Degree from the University of Nottingham.

Dedicated, creative and bubbly, Apolline Durel is one of YRSA Communications’ new recruits. After a Master 1 at Sup de Pub Paris, she joined the ranks of the agency on a work-study program for her Master 2 at ECS Paris in Press Relations and Events.

Assistant press officer in the musical world and now a communications consultant, her attraction for press relations and the media make her an asset. She also works closely with several community managers for the accounts of different clients.

Endowed with a sense of relationship, and having great human values, it is naturally that she quickly made her mark at the agency.

Expert in the world of social networks, Nicolas Da Silva is one of the latest recruits to join YRSA Communications. After a Master's degree in Management and Communication at iaelyon, and 4 years spent in 4* and luxury hotels, he joined the agency in February 2023 under the role of Social Media Manager.

With his multidisciplinary profile thanks to his hotel career with the French leader in the hotel industry, Nicolas works on behalf of different clients and supports them with their digital needs and particularly in social media strategy.

His positivity, creativity and flexibility make him a promising employee for the company for years to come.

Dedicated, creative and bubbly, Apolline Durel is one of YRSA Communications’ new recruits. After a Master 1 at Sup de Pub Paris, she joined the ranks of the agency on a work-study program for her Master 2 at ECS Paris in Press Relations and Events.

Assistant press officer in the musical world and now a communications consultant, her attraction for press relations and the media make her an asset. She also works closely with several community managers for the accounts of different clients.

Endowed with a sense of relationship, and having great human values, it is naturally that she quickly made her mark at the agency.

Esther has developed her communications skills in both Britain and France.

She previously worked as Communications Manager in the healthcare (Alliance Healthcare France) and automotive (Plastic Omnium) sectors.

She excels in content generation, digital communications, graphic guidelines and visual identities, internal communications, publications, and events.

Esther also has an original and rare savoir-faire in audio-visual, being a reputed bilingual voice-over professional. In this capacity, she worked on successful and famous campaigns for Eurosport, Renault, BNP Paribas and Microsoft.

She is an excellent copywriter. Music, singing (performance and composition) and charity work are among her main areas of interest.

Passionate about her profession, Caroline Gaillard, our artistic director, held a vocation for design and graphic design from a young age.

Following graduate studies in design and visual communications, she decided to create her own company in the South of France. Caroline’s excellent taste and creativity allowed her to quickly build up a client portfolio that included large companies, start-ups and individuals.

With a flair for versatility, Caroline has a gift for giving meaning, style, movement and relevance to her visual media. Her ability to innovate and constantly renew her productions allows tailor-made solutions for all our clients.

Senior Consultant in Public Affairs and Institutional Communication (public policy strategy and opportunities, political and institutional communication strategy consulting), Valérie has an excellent knowledge of territories and the functioning of local authorities as well as a perfect mastery of relations with elected officials.

Valérie has extensive expertise and experience in the field of communications for public organizations and local authorities. She was an advisor to Hervé de Charette, successively Minister of Housing and Minister of Foreign Affairs. For more than 15 years, she held roles in the Paris region and in more rural areas as Chief of Staff and Director of Communications for elected officials in local authorities (town and city councils, EPCIs and départements). Valérie Braun-Paruit has a degree from the Sorbonne in Media Technology and Language, and a Master’s degree in Political and Social Communication and another one in Philosophy.